SOLAR ELECTRIC MARKET TRANSFORMATION: A CASE STUDY FROM THE PACIFIC NORTHWEST

摘要

The analysis presented in this paper summarizes a successful new Pacific Northwest PV program designed and administered by the Energy Trust of Oregon, Inc., which has incorporated program elements and processes not always seen in state or utility sponsored incentive programs. The program design reflects research conducted by the authors and a renewable program development team in Oregon. The program development team chose a comprehensive market transformation approach. Program goals were set to overcome the perceived barriers to the PV market in Oregon. Implementation included partnering with solar professionals, local installers, utilities and state government to expand PV use, and target "early adopters."