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Innovation Strategy and Business Model For Batik SMEs In East Java Indonesia

机译:印度尼西亚东爪哇省蜡染中小企业的创新战略与商业模式

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In recent years, Small and Medium Enterprise (SME) in Batik industry has significant contribution for the development Indonesian economy. Innovation strategy and business model are the biggest challenges for the SME to increase its business growth. The objective of this research was to analyze the effect of innovation strategy on business model for Batik SMEs in East Java Province, Indonesia. A total of 80 SMEs was selected as the sample. This research employed in depth interview and quantitative method.
机译:近年来,蜡染业的中小企业(中小企业)对印度尼西亚经济发展有重大贡献。 创新战略和商业模式是中小企业增加业务增长的最大挑战。 本研究的目的是分析印度尼西亚东爪哇省东爪哇省蜡染中小企业商业模式的创新战略。 选择总共80中小企业作为样品。 该研究深入采访和定量方法。

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