Early Childhood's Cost of Education in Indonesia: an Ethical Consideration in Educational Marketing

摘要

In discussing the cost of early childhood education/kindergarten, it is also pertinent to examine the financial ethics and the related financial aspects. It is important based on the fact that the achievements of ECE GER in Indonesia are still low and the community participation still holds a dominant part in its financing. The phenomenon of a very high price to be paid by parents, especially in urban areas, raises the issue of ethics. This paper discusses whether this tendency is ethical, both in terms of honesty and fairness in providing services. This research applies a qualitative approach method to explore a number of documents and interviews as well as the use of an ethical analysis. The results showed different responses, as seen from both business ethics and social ethics.