This paper presents a collaborative agents model for Sales and Operation Planning (S&OP) in industry. We show how an S&OP system can be used in a multi-agent approach considering existing legacy software and how people and software agents interact in a planning environment in a process industry, such as the petrochemical industry. The model helps to describe the process, determine the pre-existing software integrations, define responsibilities, and promote communication and learning. The solution adopted is crucial for a high performance S&OP. It is also important to consider the interaction among human agents and software agents, which are required for its success. The multi-agent system (MAS) paradigm is useful for helping industries handle distributed information sources and interactions between a number of actors and teams. We examine activities of an S&OP in a petrochemical company and how these activities can be more efficiently performed through MAS.
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