Research on Chinese Cultural Products' 'Going-abroad' Strategy in Perspective of Cultural Differences

摘要

Cultural products, as a manifestation of national culture, are inevitably influenced by factors like ideology and values. Thus, the understanding and envisaging this difference, and the production of cultural products catering for aesthetic habits of locals will contribute to reception rather than exclusion from the cultural products' audience, and it is also conductive to expanding the international influence of Chinese culture and enhancing its soft power.