Investigation and Analysis on the Awareness of Health Tourism Market in Zhejiang Province, China

摘要

Keeping healthy is not only a social trend, but also the core value of developing modern tourism. As a new concept of health, health tourism expands the form of tourism, enriches the connotation of tourism, and becomes the important trend for further development. This paper applies sampling method by selecting tourists, employees, managers in tour field, as well as the staff from government departments of Hangzhou, Lin'an City, Wuyi County, and Fuyang City respectively to analyze 1100 valid questionnaires by SPSS13.0. Having collected and organized the firsthand data on the subjects' awareness of and willingness to participate in health tourism, this paper puts forward some suggestions for the development of health tourism market. Furthermore, a scientific reference for developing health tourism products has also been provided.