Promotion Strategy of Agricultural Bank's Jin Sui its Brand 'Three Yuan Card Theory'

摘要

In this paper, the width of brand promotion, marketing and brand maintenance of the depth of the "Three Yuan theory" promotion theory guidance, through to the JINSUI its brand of the present situation of the research development card, explore through the brand width promotion increase awareness, through deep promotion improve reputation and loyalty, through the brand maintenance service innovation products to meet the demands of small-scale peasant household financial JINSUI card brand "Three Yuan" promotion strategy.