Research on the China Unicorn's management model of marketing channel and the construction of Service Marketing Management System for Social Channel

摘要

This paper in-depth researches the current channel management model of China Unicom-Channel Management Mode of Service Provider, and aims at its characteristics, combined with the need of full informationization of China Unicom, puts forward the function model of Service Marketing Management Sytem For Social Channel(referred to as SMMS) and deeply analyses each module and their significance of market, which foundation is the successful construction and summary of SMMS for China Unicom of Guangzhou City, Wuhan City, Guangxi Province and Sichuan Province.