Corporate Social Responsibility on the B2B Market

摘要

This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.