The Relation between Conjoint Analysis and Analysis of Variance

摘要

Both conjoint analysis and analysis of variance can deal with the problem with a numeric dependent variable and nominal independent variables. Though solving from different starting points, they may reach the same goal by different routes and draw almost the same conclusion. Beginning from theories, we try to analyze the same data using analysis of variance as well as conjoint analysis to prove that the results has much in common and make no obvious difference in power.