NightLink - marketing program for Queensland transport's late night services

摘要

NightLink is the brand name given for the late night transport services recently trialled by Queensland Transport. NightLink is one of the initiatives of the Queensland Government's 17-Point Brisbane City Safety Action Plan to address issues of safety in the Inner City areas of Brisbane. The NightLink product includes FlatFare taxi, bus and train services, operating from Inner City Brisbane on a Friday and Saturday evenings. Jane will speak about the unique marketing program for NightLink and many of the non-traditional tools used to attract the primary target audience - 18 to 30 years olds attending licensed entertainment venues. Her presentation will also address how the campaign was evaluated, what lessons were learnt and what changes will be made for the full rollout of NightLink bus and train services from July 2006.