In the 1990s, viewers will receive the benefit of hundreds of distribution channels on cable and DBS. To be viable, services that populate these new channels must find the least expensive production methods. This will free funds to invest in the highest quality programming necessary to define their new video niche. As audiences fractionalize, revenue declines, and debt increases, many traditional television organizations will find it necessary to reduce their production and operating costs if they are to maintain content quality and financial viability. Full production automation and the use of consumer grade equipment will play significant roles as the new and traditional television organizations struggle to prosper in the next decade.
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