Implementing the rural revitalization strategy is a major strategic deployment to promote the comprehensive development of rural economy and society in the new era. The implementation of the rural revitalization strategy contains the appeal of rural moral civilization, and rural social morality is the foundation of the entire rural moral system. The construction of rural social morality in the new era is the spiritual driving force and ideological guarantee for implementing the rural revitalization strategy; it is the cornerstone for building a harmonious society; it is an important criterion for testing and demonstrating the rationality of urbanization construction. In the new era, rural social morality construction is a systematic project. Under the background of rural revitalization strategy in the new era, strengthening rural social morality construction should be based on rural reality, from consolidating the ideological foundation of social morality construction, improving social public morality guarantee mechanism, and optimizing social morality. In the aspect of growing environment, we will build a new era of rural social morality construction system.
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