METHOD FOR DECISION MAKING IN THE MANAGEMENT OF INNOVATION: CRITERIA FOR THE EVALUATION OF IDEAS

摘要

This article aims at the construction of a method to aid decision associated to the initial processes of innovation management decision, which was applied in a company in the energy sector, located in the state of Rio Grande do Sul, Brazil. Field research were conducted in companies that have defined the innovation processes, two within the energy sector and two outside, seeking to understand their operation. Meetings with experts were also conducted, aiming to define important aspects, both strategic and cultural factors to the company. Complementing, were identified and compared in the literature, different ways to select and prioritize innovative ideas that assist the process of innovation management, generating a list of relevant criteria. As a result there was obtained a quantitative structure of decision making that makes explicit the panorama related to earnings and the implications that a project proposal (idea) can generate for the company, considering both their strategic issues as its annual investments.