RESTRUCTURATION OF LOGISTIC NETWORKS: AN INDUSTRIAL CASE STUDY IN COLOMBIA

摘要

In the current competitive environment, logistics has been considered one of the key elements that allows growth strategies for countries and companies. Emerging economies such as Colombia have implemented different plans to achieve sustainable development and technology advantages for the national firm's supply chain, but sometimes the region characteristics difficult the creation of networks. This inconvenient leads to the question: how can viable tactics lead companies to affront management logistic challenges in developing countries? The present paper introduces a proposal that contributes in the search of a possible solution in the Fast-Moving Consumer Goods (FMCG) industry case in Colombia and similar regions. In first place, this paper presents the general variables that are affecting the management of logistic networks in Colombia based on specialized literature. After this, a Colombian FMCG corporation is studied in order to develop a simulation model and identify possible opportunities and solutions. Finally, relations between the results of the case study and the impact that would be generated through a general proposal for the country and comparable areas is established. As a result of this work, the status of Colombian logistics is evidenced, as well as the future perspectives and opportunities of strengthening in the management of networks in the country. Additionally, this investigation seeks to promote the discussion around possible applications and systems to increase the present performance in the FMCG business. People, organizations and productive sectors constantly need to update their methods and technology according to their objectives. The study aims to provide a divulgation space of experiences and impacts, and give logistics practitioners the opportunity to adapt the knowledge and strengthen the development of sustainable innovation for competitiveness. It is expected that over the years, the implementation of new procedures can be expanded to remote regions.