COMPETENCE FOR PRODUCT DEVELOPMENT MANAGEMENT IN CLOTHING FIRMS

摘要

The industries of clothing perform the significance role in the economic progress of several countries in the world, being some of the key industry. In the recent years, the clothing industries have shown very dynamic growth in the global production and substantial role of the economy of several developing countries. However, the development of products of clothing is focused in large corporations which are holders of brands and retail chain stores. The firms of the sector of clothing of developing countries have generally relied on the utilization of low technology for development and the size of firms is considered small and medium enterprises (SMEs). However, the SMEs of clothing that opt to develop their products within own firm and not supply the service for the large corporation face difficulties to attend the demand of the market and perform the development of their products. Thus, the objective of this survey is to investigate and analyze competencies for the management of development of products for SMEs of clothing. The technical procedure was performed by the study of the art by the method of systematic bibliography review. The study of the practice was carried out by 32 interviews with clients, suppliers and persons in charge of development of product, the supply chain of the 8 SMEs, observations of documents and utilization of technology in the process. Finally, the validation of the competencies for product development management found was performed with 22 specialists that act more than 3 years in the sector of development of clothing product. About the competencies for the product development management in SMEs achieved the integration (supplier, client, SME), speed in the launching of new products, differentiation of them, transmission and collection of information, tools and technology utilized, costs and perceived value by all persons in the development.