Research on the Influencing Factors of the Agricultural Products Purchase Willingness - Taking Sichuan Changning Dictyophora as an example

摘要

The purchase intention is the subjective tendency of the consumer to choose a product and is proved to be an important indicator of the predicted consumption behavior. On the basis of the existing theory of purchase intention, this paper analyzes the influencing factors of the purchase intention of Dictyophora japonica, puts forward the hypothesis, collects the data, uses the Logistic regression model to analyze and verify the hypothesis, and obtain the individual And the family part of the factors, the attitude of consumers and the cognitive factors of Dictyophora, Dictyophora products and market factors, have a significant impact on the purchase price of Dictyophora. Finally, on the basis of data analysis, the relevant suggestions are put forward.