China's government has taken great effort to improve the energy efficiency of existing housing stock. In the northern heating region, the energy performance of existing housing stock has improved considerably through renovation projects nationwide in recent years. However, it is still essential to progress further in both technical and social aspects to meet the ambitious energy conservation target. To achieve the ambitious renovation target, it is urgent to executive diversified financial model and encourage the investment of homeowners. The behaviour of homeowners that will determine whether the renovation work could proceed smoothly, yet it appeared to be a wealth of nuances and unknowns surrounded. Many homeowners show reluctance in the renovation process, which indicates the divorce of policy measure and its implementation, and cause failure to deliver the retrofit goals. In this research, semi-structured interview is used to identify and analyze the reluctance to adopt energy efficiency renovation in Chinese households, and accordingly give policy suggestions to mitigate the problem.
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