@@ Introduction: Sports is one of important content and resources of reporting in the media which is, at the same time, one of the most active elements of the social development system. Therefore, sports and media have always been closely linked with social development. During this process, the concept of professional sports media has gradually surfaced. Sport magazine is the oldest sports media. Nowadays the most influencial sports magazines in the whole world are mainly in European countries like Italy, France, Britain, Spain and Germany. Meanwhile, Chinese sports magazines developed rapidly and have had certain reputation in the globe.
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