A Granular Approach for Analyzing the Degree of Affability of a Web Site

摘要

Due to the competitive environment in which we are moving, web sites need to be very attractive for visitors. In this paper we propose an approach to analyze and determine the level of affability of a web site that tends to secure user's satisfaction, based on both the kind of page and the kind of user. We propose a granular approach based on the idea that a page can be considered as a set of features or factors. In fact each of them can be perceived at different granularity levels. The proposed approach makes it possible to estimate a measure of affinity of a user for each level of each particular factor. On any particular page, each factor takes a certain level or value. The global measure of affinity for a certain page will be calculated jointly considering the levels or values that the attributes of this particular page have for each design factor.