Research on the Application of Big Data in the Field of Strategic Management of Cultural Industry

摘要

In order to realize the application of big data in the field of strategic management of cultural industry, this paper puts forward a novel strategic management method of cultural industry based on big data technology. This method is based on big data technology and can mine and analyze all kinds of data produced by the cultural industry. The research results show that this method can effectively promote the prosperity and development of China's cultural industry, and contribute to the improvement of China's cultural industry system.