'Three Links' and 'Three Transformations' of Colleges and Universities Advancing Online Education from the Perspective of New Media Matrix

摘要

Utilizing the characteristics and advantages of new media platforms and online terminals, constructing and effectively using new media matrices is a new requirement for ideological and political education in colleges and universities in the new era. It is also an important measure for college innovation to promote online education. Guidance and education play a very important role. As the main purpose of information interaction, the new media matrix has a unique advantage compared to a single new media platform. It is a cluster composed of several new media carriers that can support each other, verify each other, and complement each other. The characteristics of the platform and terminal are freely combined in different levels and types to play a greater role. From the perspective of the construction of a new media matrix, this article combines the thinking and behavior characteristics of current "post-00s" college students, and proposes a path for colleges and universities to promote online education based on the "three transformations" and "three links" innovations, and further enhance online education. Effectiveness and quality.