Innovation by service prototyping design dimensions and attributes, key design aspects, and toolbox

摘要

Service prototyping is a novel innovative discipline that intents to improve service creation and enhance service delivery. This study aims to leverage the innovation level of service prototyping while leading to an enhanced experience of services in the design and development stages. Service prototyping requires innovative use of current prototyping techniques, procedures, methods and tools impacting the success rate of services. We seek to provide a hands-on wide-ranging model of innovative service prototyping toolbox that incorporates seven toolsets. It is intended to improve decision-making and expand alternatives to ensure the successful accomplishment of the service with an ideal value proposition (cost-benefit-ratio). This service prototyping development toolbox is expected to positively impact the service creation process and service concept development. These toolsets were developed in correlation with a service prototyping development matrix and key development aspects. By using the targeted service prototyping concepts and accompanying technologies, toolsets are expected to accelerate the prototyping process, improve the service completion rate and finally, ensure the success of the service.