The pre-adoption process of a new technology: A percolation study of artificial skin for medical diabetes treatment

摘要

Current economic models are likely to analyse the market scenario form the moment when the new product (or the new technology) is entering it. This study aim is to report that there are rooms for improvements dealing with market variables in the pre-market phase. Through the study of one of the most revolutionary technology under development of these years, applied to one of the most common medical issues of the actual society, using a very recent diffusion model, this study aims at pointing out the relevance of further researches in this direction. The artificial skin technology, applied to the diabetes case is thus analysed in the light of the percolation model. A specific individual adoption function has been identified. It has been consequently used for the modelling of the collective percolated behaviour and for the definition of ex-ante marketing technics tailored to the specific market.