Comparative Study on China-Italy Design Driven Innovation Strategy Furniture Firms

摘要

Three types of knowledge are essential for design driven innovation mode: user's needs, technological opportunities and product language. Among them, product language plays a crucial role. In this work, eighteen representative Italy design driven innovation furniture firms based on Milan design week field study and twelve Chinese firms according to field study on Shanghai international furniture exhibition in recent two years have been selected as research cases. Workshop has been launched to draw the business model canvas to analyze the product language, product design and socio-cultural context for each case. Subsequently, difference between Chinese and Italian design driven innovation strategy furniture firms was discussed.