Research on the Marketing Planning and Design of the Yongzhou Wuxi Estate Project

摘要

Based on the review of the existing real estate marketing theories, this paper elaborated every link of the operation of project, according to the actual situation of Wuxi real estate project in Yongzhou. At first, the paper analyzed the marketing environment of Yongzhou Wuxi real estate project in detail, including the external environment, the internal environment, the market research and the analysis of SWOT. And then the paper sorted out the marketing strategy of Yongzhou Wuxi real estate project, based on STP strategy of product positioning, customer orientation, channel positioning, positioning of promotion and so on. At last, this paper proposed a feasible way on how to guarantee the project marketing strategy to be carried out. Based on the research on the real project operation, this paper has obtained a large amount of data in the Qiyang market. It is believed that the research on the similar Forth Grade Cities' real estate business such as Qiyang City in the marketing practice will lead to some significant reference and guidance.