With continuous development in theories, public participation has become the significant legal and scientific foundation of urban and rural planning decisions. The development and popularization of new media represented by computer network and mobile network have tremendously promoted the endless emergence of public participation. This paper discusses significance of public participation in the planning and management of urban and rural areas and explores its influence on the original system of public participation in urban and rural planning. More specifically, public participation in urban planning in Shenzhen in the new media era and operating conditions are analyzed, existing problems pointed out and strategies are suggested to make the public participation system in the urban and rural planning more perfect.
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