Further Investigation of the Effects of Font Styles on Perceived Visual Aesthetics of Website Interface Design

摘要

Findings of an earlier study indicated that a webpage using the "Times New Roman" font type was perceived as having better visual aesthetics than a webpage using the "Calibri" font type. The current study is a continuation of this research, the purpose of the study is to investigate how using a mixture of the two font types in the same webpage would affect perception of visual aesthetics. Four webpage designs were compared in the current study; the two designs used in the earlier study and another two designs containing a mixture of both fonts. Results showed that mixing the two font types on the same page didn't improve perception of visual aesthetics. Still, the webpage design with only the Times New Roman font type perceived as having a better visual aesthetics than all the other three designs.