Enterprise 2.0 technology has become popular in business, facilitated by Web 2.0 applications. Many researches on Enterprise 2.0 and related practitioners have recognized the importance of benefits and costs for individuals using Web 2.0. However, the effects of such benefits on enterprise adoption intentions are not discussed. To investigate this issue, this paper proposed a model to examine and understand the intention to adopt Enterprise 2.0. From the view of top management, three factors of importance were identified through a value-based adoption model (VAM), namely perceived benefits, perceived costs, and perceived value. An empirical survey was conducted to collect data, with 500 samples collected within 18 days, of which 150 were valid; a response rate of 30%. Partial Least Squares (PLS) was used to analyze the data and verify the model. The results showed that perceived value plays an important role in mediating the relationship between perceived benefits, costs, and adoption intentions, as well as exerting a significant influence on intention to adopt Enterprise 2.0. Moreover, this study identified major factors that may affect perceived value. It was also found that both perceived benefits and perceived costs have significant impacts on perceived value, and increase intentions to adopt Enterprise 2.0. Lastly, the implications of such findings were discussed.
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