Why Don't You Use It? Assessing the Determinants of Enterprise Social Software Usage: A Conceptual Model Integrating Innovation Diffusion and Social Capital Theories

摘要

Social software has recently attracted the attention of organizations. Nowadays organizational social software applications are often bundled within enterprise social software platforms (ESSPs). Given the popularity of social software in the private realm (e.g., Facebook), organizations expect their employees to use the ESSPs in the same frequency right after rollout. However, employees do not always meet this expectation, leading to internal social software platforms that starve for attention. While there is some research investigating users' motives to adopt social software in the private realm, empirical research on social software adoption in an enterprise setting is still scarce. As a step towards closing this research gap, we collected a rich set of qualitative data aiming at investigating the determinants of employees' ESSP usage. Based on theory and the collected qualitative data, this paper proposes a conceptual ESSP adoption model combining the theoretical perspectives of innovation diffusion theory and social capital theory.