Analysis and Design of E Surfing 3G Mobile Phone's Payment Schemes of China Telecom Based on BP Neural Network

摘要

In order to let the mobile phone operators and the consumers both maximize profits by way of launching plans of payment schemes and choosing the one which is suitable for consumers' own consumption characteristics correspondingly, this paper analyzes and compares the current mobile phone's payment schemes by means of adopting BP neural network to establish the relationship between multivariable and single-objective, and launches new design plan of payment schemes. It is demonstrated that the consumers suffer less total consumption in the new payment scheme than that of previous ones on the basis of guaranteeing operators' former profits.