A distributors selection medel in flour milling corporation based on grey incidence analysis

摘要

Distributor selection is an important component of channel design, and in this paper is a novel selection medel is proposed based on grey incidence analysis. First the relevant literature is reviewed and summarized the situation and the limitations of the study. The problems in the process of channel construction of Eastern flour milling corporation and the proposed the propositions of this study are also addressed. Subsequently based on the analysis of the channel in the Eastern flour milling corporation, a grey incidence model and the indicator system of selection and evaluation are constructed. Then utilizing the grey incidence model, selected five candidates distributors are evaluated through the corporate evaluation team to obtain the weight vector scoring and scoring matrix. Finally, the results of the distributor selection model are presented.