The problems and strategies about international distribution channel of Chinese enterprises

摘要

It is the primary part to establish an international distribution channel for Chinese enterprises going abroad. Chinese enterprises have many problems in operating the international distribution channels, such as excessive dependences on middlemen, demand both big and complete channels construction, have single dated channels mode and low information etc. Building the international distribution channels must be integrated into consideration a number of factors and be careful planning, comprehensive, with the times and development trend.