Realizing value innovation based on customer value in economy hotels

摘要

With the development of tourism and the steady increase of business activities, it is been one focus among the academies and businesses to boost the development of economy hotel. Based on customer value theory with economy hotels as the study object and focusing on value innovation, this thesis suggests certain paths for the realization of value innovation in economy hotels though increasing the function of products, services and redefining product value and reducing customer cost.