WHY IS IT HARDER TO DESIGN A BEAUTIFUL CRUISE LINER THAN IT IS TO DESIGN A BEAUTIFUL WORK BOAT?

摘要

Ship design needs to respond to and attract an ever more design conscious society. However, little research has beenconducted into perceptions of beauty and pleasure and how such perceptions can be usefully absorbed into ship design.Aesthetic consideration, is seen as a distraction from the bespoke nature of the ship design process and is often avoided,second guessed or left for external consultancy. The ship design discipline requires the nurturing of its own aestheticmethods, for future development, and to adapt some of the aesthetic ideals found in architecture, art and design.This paper argues that philosophy can be effective in interpreting what the passenger finds attractive and pleasurable. Toillustrate the philosophical approach proposed, the `Elbe SWATH’ and the `Oasis of the Seas’ are investigated andcompared using theoretical resources from the culturally focused philosophy of `Functional Beauty’. Conclusionssuggest that the interpretation of the end users most valued appreciations can lead to design directives that deliversubjective qualities of beauty - beauty similar to those seen in the pure aims of the Elbe SWATH’s purposeful work craft,or comparable to nature’s beauty and purity in aim.