The Historical Block Leisure Tourism Development Research Based on the Satisfaction of the Recreations——Take the Imperial Street of Southern Song Dynasty as the Example

摘要

The historical block is an important part of cultural resources, which embodies the rich cultural heritage of a city. As the famous tourism city, the government of Hangzhou already realized the historical block as a result of its unique architectural feature , the environment landscape , the cultural connotation as well as the historical event and so on - has the very strong attraction as the urban traveling important attraction to the tourist after the successful development of river lane street history block and the numerous characteristic block. And these special historical streets may definitely become one kind of unique city tourist resources to fill tourist atmosphere in Hangzhou. Therefore. the government of Hangzhou began the protection of tourism development of the Imperial Street of Southern Song Dynasty, Zhongshan Road in late 2008, and was officially opened in 2009 during the National Day Street So based on the investigation of tourist's satisfaction, this paper aimed to Tourism Development on the Imperial Street of Southern Song Dynasty Historic District, and put forward proposals and measures in the end.