Social Network, Social Capital and New Venture Performance

摘要

on the basis of extant literature, this paper makes a brief proposal on exploring the mechanism from social network to new venture performance. The social network produces social capital which mediates network effects on new ventures' both economic and innovation performance. The tentative approach of separating social capital out from social network tries to forward social network and social capital theory to be more guiding for entrepreneurs. Afterward, a case on Baidu.com is studied detailed in following the model.