Cyberpreneurship and market orientation: Cases from Malaysia

摘要

To sustain in online environment, firms needs to have a well formulated market orientation plan. A market oriented firm needs to be customers focus, being able to understand and meet the real needs of its consumers. This paper selected there cyberpreneurs from Malaysia with aims to understand the way they formulate their market orientation for their online companies. Each cyberpreneur has embarked a very remarkable milestone in their online business. Targeting niche market and being the first mover in their respective industry that operates online business are the firms' main market orientation success. Lawyer and student are among the background profiles of the cyberpreneurs.