Influence of integrated marketing communication on advertising operation

摘要

Integrated marketing communication take the interested parties as the core, use unity of the spread of the image, deliver a consistent product information and achieve two-way communication with stakeholders. Corporation achieved advertising and product marketing purposes by the establishment of long-term brand close relationship with the stakeholders. With the influence of integrated marketing communication, advertising agencies, advertisers, advertising media, as an advertising operation of the main body, has undergone profound changes