Preliminary Insights into M-Commerce Supply Chain in China: Illustrated by the Case of China Mobile

摘要

Analyzed the participants which consist of m-commerce supply chain in China and how these participants create value and how information or service flows through the whole supply chain by investigating top three mobile network operators in China, China Mobile, China Unicom and China Telecom. Framework models of China's m-commerce supply chain are proposed simultaneously. A case study on China Mobile which is the largest mobile network operator in China is made to study its value-added service categories and supply chain of each category. The result indicates that the supply chain can be used to explain all the value-added services which is provided by China Mobile, therefore the supply chain model is proved to be reasonable.