Investigation of Five Elements of the Industry Periodicals Operation Pattern in China

摘要

In this article,the relations of the five elements of the industry periodical operation pattern are analyzed at large.According to the periodical operation rules,based on his experience of nearly 30 years practice,the author systematically expatiates the mutual relations and essential characters of the five elements,including talents,orientation,content,advertising and release.With statistics from the reader market investigation and the analysis of the weight of each element,a new pattern is summed up: a four-wheel chariot pattern with the talent as the core,orientation and content the guide and advertising and release the aid.