Research on the Trademark Strategy of Beidou Industry

摘要

The Beidou-3 global satellite navigation system has been opened, the innovation entities of China attach great importance to the patent layout of Beidou-related technologies and the cultivation of high-value patents. At the same time, the trademark protection of the Beidou industry and key innovation entities is slightly weak. To this end, this article starts from the aspect of theory and practice, analyzes the current status of Beidou trademark applications and trademark litigation cases, studies the trademark strategy of Beidou industry. In order to improve the intellectual property protection performance of China's satellite navigation industry, this paper puts forward the mechanism and path from the perspective of improving the awareness of trademark protection, increasing the operation model of collective trademarks and certification trademarks, strengthening research on the trademark system of the targeted Belt and Road countries, exploring the protection of well-known trademarks and strengthening the training of intellectual property rights.