“Tourism+ Yoga”Development Strategy Study from Perspective of Embodied Cognition

摘要

Questionnaires related to yoga groups in china are conducted in order to explore the tourist group of yoga consumption behavior towards the development trend of personalized and high-quality travel. Through analyzing yoga tourism consumption behavior characteristics and the related affecting embodied factors, this study has summarized the current problems existing in yoga tourism. Combining the attributes of "tourism +” and yoga, it is suggested that the yoga tourism market should play a supporting governmental role to establish professional organizations and create highquality yoga tourism projects that conform consumer intent. Promote industry standards and improve basic environment, establish professional institutions and strengthen publicity, create diversified yoga and travel experience,so as to improve the feasibility of further development of yoga tourism.