Construction Study on the Evaluation Model of Business Environment of Cross-Border E-Commerce Enterprises

摘要

In the face of the explosive growth of cross-border e-commerce, China has gradually focused on the construction of the business environment. This paper constructs the business environment evaluation index system of cross-border e-commerce enterprises in Liaoning Province, and builds the corresponding evaluation model based on the Analytic hierarchy process (AHP), which researches and analyses of evaluation factors through a large number of literature and combines the qualitative and quantitative analysis. This paper finds that the first thing to optimize the business environment of cross-border e-commerce enterprises in Liaoning Province is the construction of the government policy environment, the second is the construction of the market economy environment and the construction of the legal supervision environment.