Innovative Ideas for Promoting Information Management in E-Commerce Enterprises

摘要

The development of Internet technology has promoted the rapid pout of e-commerce industry, and its market turnover is increasing year by year. In the course of decades of development, the e-commerce industry has experienced a transformation from extensive management mode to refinement. Unlike other industries, e-commerce is a marketing model based on network and online platforms, so the data sources, types and quantities of mobile users and consumers are very large. In this environment, how to accurately judge the information of mobile users and network consumers is very important. Based on the theory of market concentration, this paper analyzes the influence of information management on all aspects of e-commerce industry, and puts forward the development countermeasures and methods of information management according to the characteristics of information platform, in order to further achieve the high-quality development of e-commerce industry in China.