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Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia

机译:属于突尼斯ICT行业的初创公司的竞争情报

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The objective of this work is double. On the one hand, it aims at diagnosing the practices of environmental scanning in the start-up companies belonging to the ICT sector in Tunisia, and on the other hand, it aims at counting their real needs in information. Based on questionnaires and interviews, our results show that in spite of the awareness of the importance of competitive intelligence, the latter suffers from several cultural weaknesses (weak information sharing) and material weaknesses (financial and logistic). Our results, particularly demonstrate the pre-eminence of the informal sources of information collection and sharing and the urgent need for the technological scanning, the tenders' scanning the event scanning. The competitive intelligence remains a recent, poorly developed, and poorly structured, poorly formalized and poorly effective practice. It does not appear among the priorities of the young Tunisian entrepreneurs who grant it a little time.
机译:这项工作的目的是双重的。一方面,它旨在诊断属于突尼斯ICT领域的新兴公司中的环境扫描实践,另一方面,其目的是计算其在信息方面的实际需求。根据问卷调查和访谈,我们的结果表明,尽管竞争情报的重要性得到了认识,但竞争情报仍存在文化上的弱点(信息共享薄弱)和物质上的弱点(财务和后勤方面)。我们的结果尤其证明了非正式的信息收集和共享来源的优越性,以及对技术扫描,投标者对事件扫描的紧迫需求。竞争情报仍然是近期,发展不佳,结构不佳,形式化不佳和效果不佳的做法。它没有出现在突尼斯年轻企业家的优先考虑之列,他们给予了一点时间。

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