From Minutes of Meeting to 'Memories of Meeting' How We Designed Impactful and Engaging Visual MoM for Client Visit

摘要

Meetings in a business context are organized for a wide range of purposes and with varying contexts. Minutes of Meeting, are a good tool for capturing the formal discussions, but fail to capture finer details. Recognizing this limitation, Tata Consultancy Services (TCS) decided to use an innovative visual note-taking approach to capture a client visit. The objective was to have a single graphic encapsulate the events across all days of the visit, to ensure a good client recall and create a lasting impact.