Impact of Trust and Perceived Privacy in B2C Mobile Apps among Foreigners: A Case of People's Republic of China

摘要

China, as a world's factory, is an eye-catching opportunity for the current global economic market. The trust in the service provider and the nature of service will be examined with reference to m-commerce in China among foreigners. The perceived trust in the service provider, perceived trust in the internet, influence of the society, perceived privacy and easiness while using accounted as factors affecting the foreigners perceived intentions to adopt m-commerce in China. The findings conclude the trust on internet is low and perceived privacy is high among foreigners. However, the intentions are still positive as trust in the m-commerce service provider is dominating the overall intentions of m-commerce users in P.R. China.