Research of video advertisements effect based on EEG: ERSP and emotion for commercial effect

摘要

Many types of water TV commercials are presented to the consumer, and different commercials will bring diversity effect. Using traditional methods cannot get accurate results, so we adopt electroencephalogram (EEG) to analyses subjects' behavior. We choose four electrode channels in the frontal coral (FC) to map Event related spectral perturbations (ERSP) between 2 Hz and 15 Hz, then use the varying intensity and concentration of spectrum happened in the pre-and frontal coral (PFC) and FC to judge the subjects' emotion. Finally, ranking the memorization and attraction of different commercials according to the results of EEG experiments.