Social Network and Consumer Behavior Analysis: A Case Study in the Retail Store

摘要

The goal of this study was to analyze the characteristics and purchase probability of different customers groups in the retail store POYA. We abstracted CheckMe app user records about the retail store POYA. The dates of those user records were between January 2015 and April 2015. Furthermore, we collected the Facebook information of the users. All statistical procedures were performed with our Persona Analysis Platform. The purchase probability of female subjects was nearly twice than male subjects in POYA. Although, the main subjects were 18-39 years old, the purchase probability of 40-44 years old subjects was higher than others. Most of the customers were from the metropolises. However, the purchase probability of the subjects in Hsinchu and Pingtung was higher than that in other cities. After we provided analysis results to POYA, it improved its promotions and got an up to 10 % conversion rate improvement.